In the buzzing world of social media, Instagram stands out as a vibrant stage where creativity knows no limitations and engagement remains highest. According to the statistics, it has over 2 billion monthly active users, and the demographic of 25-34-year-olds is the largest. Such insights prove that Instagram is the most important platform for bloggers to connect with their potential audience and increase their reach. As Instagram is a portal to a creative and innovative world, the need to utilize creative ideas and extraordinary strategies is important.
This visually driven platform not only helps creators and brands to increase their followers but also aids in increasing traffic to the website and increasing sales. However, to harness its full potential and compete with the big brands, an innovative strategy, a creative mindset, and fresh Instagram post ideas are crucial. Now the question arises: what to post on Instagram that can hook your audience’s interest and encourage them to perform some action such as like, comment, share, or repost? To help you out, in this blog, we will discuss some creative ideas for your Instagram blog to Boost engagement.
Ask Questions and Make People Think
The best way to increase engagement is to ask questions, make people think, and answer your questions in the space or comments. It simply means, rather than directly giving the content, ask the audience what they feel is the right answer and, after getting some good amount of engagement, give the final answer either as a pinned comment or as a separate post or story. You can even use puzzles, quizzes, and polls instead of direct questions, which further increase the engagement of your content.
Use User-generated Content
Encourage your audience to generate niche-related material that you can showcase on your page. UGC content adds relevance, authenticity, and credibility to your content, making you stand out from the crowd. Run brand challenges, contests, and giveaways to encourage users to participate in sharing UGC content and aid in building a community. If you are a brand, ask your customers to share your product images while using them on their profile and tag your brand. Reposting some exceptional UGC content on your brand page story makes your audience feel valued. This not only increases involvement but also fosters a sense of belonging.
Share Useful Tips
Your audience always expects some valuable and useful content from your side. Therefore, sharing helpful tips is a great idea to captivate users and encourage them to show engagement. If you have any knowledge about the topic or niche, consider sharing it with the audience also. It can be anything from a reading tip, a self-care tip, a travel tip, a beauty tip, a productivity tip, etc. When you share such valuable content, your account’s authenticity and credibility also rise, resulting in more loyal followers. However, such content ideas take time to give high engagement. Therefore, if you have a minor budget, you can also buy Instagram likes cheap to give your content the initial boost to make it viral.
Offer Words of Wisdom
You must have come across some motivational quotes and immediately thought of sharing them in the story. This is the power of motivational and inspirational quotes, often called words of wisdom. Create aesthetically engaging quotes and visuals that are relevant to your specialty and develop an emotional connection with your audience. Ensure that the quotes you share do not hurt the sentiments of your audience but motivate them to perform better and achieve success. Inspirational and motivating quotes related to life, success, money, achievements, productivity, etc., are extremely popular and shareable.
Instagram is a platform where the audience scrolls to see something unique and valuable. In such a situation, sharing interesting tutorials like a makeup tutorial, a self-care tutorial, a DIY hack tutorial, an educational video, a hairstyle tutorial, or a tutorial for how to use a certain product gives your content a huge number of likes and comments. These can be highly interesting and easily shared with other people, therefore expanding reach and visibility.
Post Behind the Scenes
Everyone sees the final video, photo, reel, or content, but do you know people nowadays are more interested in behind-the-scenes content? Well, today, people want to know the person behind the blog. They want to know the lifestyle, the working process, the failed attempts, the achievements, etc, of the bloggers. Therefore, share behind-the-scenes moments from your workspace, creative work, or a day in your life to show the human aspect of your blog. For example- if you are making a trendy dish, sharing the BTS of the cooking timelapse, some funny mistakes, kitchen mishaps, funny expressions, bloopers, taste tests, etc., can help you bring more engagement even than the final video.
Experiment With Reels
According to the statistics, 2.35 billion people interact with reels every month, and reels receive 22% more interaction than conventional video uploads. To harness the full potential of reels, make short, valuable, and captivating reels to showcase your content in an exciting and fun way. Reels have more reach and discoverability as they appear on the explore page of the users directly who are not even your followers. This increases the chances of getting massive engagement and increased followers on your profile. Besides that, a single reel has the power to storm your account with followers if it goes viral.
Take advantage of Trends
Instagram is an innovative platform where every day new trends rise and fall like the blink of an eye. The audience loves to explore the trends and watch the content shared by different creators, and to tap that active audience, hopping to the trends is crucial. Stay updated with the relevant trends, whether they are songs, hashtags, sounds, content, challenges, filters, or anything else, and incorporate them into your content. However, if you are a business, jumping on each and every trend is not suitable. In such a situation, keep an eye on the trends that can fit your niche and resonate with your audience.
If you are a blogger who posts something daily to engage your followers, creative post ideas are essential to deliver something different, interesting, and exciting everytime. As Instagram is an eye-pleasing platform, the quality of visuals for every type of content should be high.
Deliver something that not only captures the interest of the audience but also motivates them to like, comment, and share your content. Instagram can actually be used for various purposes, and creative content is the key to interacting with and connecting with your audience. Use the platform wisely by sharing content that can help you outshine competitors.