TikTok has taken the world by storm as it currently has more than 775 million active users, which is expected to rise to 955 million by 2025. With such a vast audience base, TikTok has become the most important social media marketing strategy for brands and creators for promotion. With so many trends, challenges, options and features, it is tricky to decide which type of content can work in general for all niches and genres.
TikTok experts and professionals said that a creator has to post 1- 4 times a day in order to get more engagement. In such a situation, it becomes even more difficult to come up with something unique and creative every time. However, sticking to your genre and presenting content that aligns with your target market is equally important. The trends evolve every day, and brands and creators have to use their strategic mindset and creative skills to create trending and unique content.
Creating evergreen content and hopping on trends are the two most crucial TikTok content strategies that can ensure a massive number of likes on your account. In this blog, we will discuss the best TikTok content ideas for your next viral post, which can take your TikTok presence to the next level.
Show your Daily Routine
Daily routine videos are a great idea to invite people to explore a day in your life and check what you do. Creators can post daily routine videos where they can show their audience the tasks and activities they perform the whole day, whereas brands can ask a particular employee to carry out the task. It is like a full day behind the scenes but remember that your day should be planned accordingly.
It should include some interesting and exciting tasks to hook the interest of the viewers and eliminate idle time. For example – if you are a fashion designer, you can simply plan a day in which you can visit the market to purchase the clothes, then finalize the design and start working on it. This content type helps your audience know more about your life and connect on the ground level. However, consider getting real TikTok likes from an authentic company first if you are a new creator with less or no followers. With time, you will start getting organic likes as TikTok algorithms promote content that has more likes and comments.
Create Inspirational TikTok Videos
TikTok is a perfect place to share inspirational videos, motivate your audience, and uplift the community. If you are a brand, you can use inspirational content to show your brand values and ethics and turn a mere visitor into a follower. If you are a creator, sharing content about perseverance, self-confidence, positivity, self-love, success or achieving goals can help you get a huge number of likes and followers. Adding inspirational tracks, motivating captions, captivating visuals and creating a hook in the first few seconds are some important tips while using this viral content idea. Remember that inspirational content must be able to connect with the viewer emotionally; thus, it must express genuine emotions.
Participate in Challenges and Trends
Challenges and trends are the most significant part of TikTok, and participating in them is important to increase the chance of virality. Creators can find a trending dance challenge, iconic dialogue challenge, brand hashtag challenge, etc., and participate in them by adding their own unique twist or flair. Besides that, lip-syncing on trending songs and dialogues is the most common challenge that prevails on TikTok, and creators can choose those audio clips to make content that resonates with their audience.
However, brands can also use trending sounds to promote their products and services and increase the video’s reach and visibility. Creators and brands have the option to post their own challenges and invite the audience to participate in them. This helps bring massive engagement to their profiles and storm it with likes and followers.
Use TikTok’s Q&A feature
It’s important to keep in touch with your audience and engage with them to show gratitude towards them. Your audience has a bigger perspective and asking them for ideas and suggestions is a great way to get unique and creative ideas and invaluable customer insights for your brands. Besides that, TikTok’s Q&A feature also allows the audience to ask you questions on specific topics, and you can answer them in the form of a video or comment replies. Q&A sessions help your audience to engage with you, show interest in your brand and profile, and connect strongly. This strategy boosts engagement on your profile and increases its chances of going viral.
Share Tips and Tricks
Sharing unique tips and tricks related to the genre and niche of your content is a great strategy to make your video go viral. From simple iPhone hacks to unique life hacks, from beauty tips to travel tips, fitness tips, etc., this content is evergreen and has the potential to go viral anytime. Sharing tips and tricks increases your goodwill and helps you to present yourself as an expert in the industry. Research deeply and make a collection of valuable tips and tricks for your chosen area. Make sure that they are practical and useful to your intended audience. Ensure sharing the genuine tips only and explain them in a clear and easy manner to increase their value and relevance.
Try Duet and Stitches
Duet and Stitches features allow creators and brands to collaborate with other users and react to their content in a creative manner. It is a great idea to create funny TikTok videos by reacting to other TikTok creators’ video that includes an interesting dialogue, scene or even a song.
Duet allows you to directly make a split-screen video alongside the video of another person, whereas the Stitch tool allows you to clip and alter a recording in response to an existing video. This helps you build relationships with famous creators and tap into their audience. If the duet is respectful, positive, interesting and creative, their audience can hit the like button of your video, which increases the chances of it going viral.
TikTok is a dynamic platform filled with thousands of creators, millions of users, and billions of videos. It gives brands and creators a chance to showcase their creativity, provide valuable insights, entertain viewers, and engage with a vast audience.
It is critical to follow and use some unique ideas and harness trends in order to thrive on this platform and make your videos viral. Remember that staying consistent, authentic, ethical and updated with the trends are the most important factors in achieving success and growth on this platform.